Our wedding photography industry statistics are based on a survey conducted with over 400 professional wedding photographers in the UK.


Average number of weddings captured a year...0
Average Percentage
that Book after Enquiry
Average Percentage
that Book an Engagement Shoot
Percentage that have
an Unplugged Wedding
Under 30%

Average spend by Couples in the UK on Photography


The Business Side

Time most spent
Years Experience
Time Spent Editing
Less than 8 Hours
8-12 Hours
12 Hours +
Biggest Expenses

Unplugged Wedding Preference
Go Unplugged Not Fussed

46% of Photographers said they would prefer an unplugged wedding.

Canon Vs Nikon Canon Vs Nikon
Canon Nikon
55% Canon
55% of Photographers use a Canon Camera

Thoughts & Opinions

There were lots of opinions and thoughts on the wedding photography industry, however if there was a common theme, it would be that it is more competitive, hardwork, but above all, certainly worth it! Luis Calow comment sums it up "It's tough but amazing". Below we have included just a selection of comments on the industry from photographers that completed the survey.

"It is very saturated and inevitably there are going to be more and more cheap photographers out there. Many people can take a good photo these days and that's ok. Clients need to look more into the photography service as a whole. I offer beautiful packaging, extra gifts and a professional service from start to finish. I also have a studio which I think helps with professionalism. They also need to look into what their photographer offers after their wedding day. There are so many fantastic products out there and you will miss out on all of this should you book a friend or a cheaper photographer.All in all it is a great industry with some fantastic people. I love how much people on the wedding industry help each other out and I have made lots of life long friends in the process."

Meagan Sarah Photography

"I love the industry that I am in and feel fortunate that I can do a job I very much enjoy. However, it can get very competitive at times and I think that Facebook 'referral groups' are having a definite effect on 'how' couples find their wedding photographer.

Amy B Photography

"It's as much about running a business as it is about taking beautiful photos. You can take the most amazing photos but if you cannot market yourself and run a business you will not succeed in the industry. I spend as much time on business related activities as I do shooting/editing and when people ask have started calling myself a business woman. Since acknowledging this I've seen an increase in work and bookings…!

Stonelock Photography

"It's growing! And getting more competitive.

Lisa Dawn Photography

"Love it! Amazing job, amazing people and wouldn't do anything else.

Sam Gibson Photography

"Many photographers moan on forums that the industry is dying and couples don't want to pay for great photography anymore but this is rubbish. We will shoot 51 weddings by the end of this year, it's all about how you sell yourself and all the extras you can give a couple. If you show them you really care about their memories, they will pay for your services.

Lina & Tom

"Its a tough world with many people believing themselves to be professional photographer – Just because there have a decent camera. A decent camera does not do the job – its the photographer. I mean, would you tell James Martin that he has an amazing oven? When you taste his food?

Martelle Photography

"Not all photographers are created equal! Take your time to find the perfect one for you – they will be worth every penny as their photographs of your big day will become priceless.

Nikki Kirk Photography

"Wedding photography is a luxury. The options out there are pretty limitless, so don't complain about those out of your budget, you don't have to consider them. However, you do often get what you pay for. Booking photographers who are just starting it is great for your budget and you can come across some hidden gems. But don't expect the same level of experience, service or product that you'd get with a well established photographer.

Tub of Jelly

"There's a lot of competition, so don't follow your pockets, go with who you love and work out the best package from there. It's always worth asking for special deals but most often than not, if you go cheep you'll get cheep. Your Wedding photography is not worth taking risks with. It's going to last you a lifetime and more!!! xxx

Teri V Photography

"I tend to keep my interaction with the broader 'industry' to a fairly low level and in doing so, have found other photographers to be highly supportive of each other.

Mister Phill

"The wedding photography industry has a tendency to homogenise – everyone shooting the same things in the same ways and then editing to the same aesthetic. I think it's good to branch out a bit and pay less attention to what the competition is doing and instead ask the question, what should I be doing, for my clients, and why?

Tony Hart Photo

"I love capturing beautiful life moments and feel blessed and privileged to do so for so many wonderful clients. Its wonderful to be around so many others who feel the same and support my work as I do theirs.

Theresa Furey

"The wedding photography business is going through a big change in the broad sense as much cheaper cameras have allowed a huge increase in competition. Good for the bridal couple on the face of it as competitiveness has dropped average photography prices. However, this comes at an obvious cost. To spend £20k on that special day then choose to document it with an inexperienced novice using a £500 camera is foolhardy. After all, the three things the couple take from the day are a partner for life, the bit of paper to prove it and a set of photographs that will last a lifetime. Having spent all that money I am sure that the couple would actually want to show their wedding shots to there grandchildren, rather than hide them away?

Hand In Hand Weddings

"We will need qualifications / certifications in the future as in our days everybody with an SLR and the word "Photography' next to his/her name can say that he/she is a professional wedding Photographer.

Nek Vardikos Photo & Video Packages

"There seems to be an over reliance on many of the industry awards. I'm not saying recognition isn't good but when they're based largely on the photographers ability to whip up support then I have to question the validity. I think the award organisers benefit the most not our clients.

Lorenzo Photography

Thank you to everyone that took time to complete the survey, next year we shall have another indepth look at the undustry and over the next few weeks we shall publish feedback and comments about the industry and areas within.

What are your thoughts on the industry at the moment?

Your Thoughts - 12 Comments

  1. Some interesting views there, and I agree with a lot of them. If I were to put my penny worth in it would be to bring up two (possibly controversial) points. Firstly, Facebook. I have been shooting weddings for 25 years and have seen lots of changes, espeacially in the Social Media realm. I was told and told and told that Facebook did this and Facebook did that and it was ESSENTIAL that I had a business page. So I had one. I spent money, time and effort on it. Too much. I then did an audit last year on the number of bookings gained from direct contact through Facebook. Big fat zero was the answer. ALL of my bookings come from other streams. 100%. So its gone. And I dont miss it in the slightest. And guess what, my bookings are up from last year and are up for next year already. I accept completely that for lots it works brilliantly. Indeed I still use Twitter, Instagram and Pinterest, so am not discounting social media as a concept or its importance. However, in my humble opinion the myth that Facebook is ‘essential’ needs exploding. In the same vein, in 20+ years of photographing weddings I have NEVER been asked about qualifications. Ever. I have a HND, an Honours Degree and an MA, all in photography. I have been at some point a member of the SWPP, the MPA, and the BIPP. I no longer bother. Good luck to those who do go for membership and recognition, but for me it was a non essential expense.

  2. Interesting set of results, especially the majority of wedding photographers are under 5 years experience.

  3. Thanks! Very interesting information.
    Good to know that people still spend time on editing.

  4. Great read! I’m from the UK originally but now doing Wedding Photography in Los Angeles.

  5. I agree with Paul as regards to Facebook non usefulness. I too have invested a lot into it at some point to realize it brings 0 business, we have actually written an article about that on our blog : http://www.thenomadphotographers.com/Why_I_have_given_up_on_Facebook_as_a_professional_tool_to_make_business-325-1.html. My wife and I both work as wedding photographers, but not only because we couldn’t sustain our growing family only on this activity. I was amazed by the survey figures. The amount of time spent editing vs the amount of time shooting seemed unreal. How can people shoot 28 weddings a year on average and consider they spend more time editing (considering an average of 10 hours editing per wedding) than anything else ? How long do the wedding shoots take ?

  6. Very interesting ,great to see other photographers view and opinions.

  7. Always good to get the top figures on your industry – and a very interesting comment from Paul Maven re social media – I agree.

  8. Interesting results! It seems there’s still not many people with more than 10 years experience, I wonder if people get a few years experience, then leave the industry? Good to see the average cost is similar to last year!

  9. I too was shocked to find how little experience most wedding photographers have. Is it because so many give up when they can’t make a living out of it or is is that everyone now believes they are a wedding photographer, just because they take photos? Its not just knowing how to compose and capture a great image, but also knowing the structure of a wedding and how to deal with all kinds of situations. You can’t really learn that in a year or so…. As for Facebook, it works great for me! Everyone loves to see themselves, so its a wonderful tool for making people happy and they do remember you when its their turn to need a wedding photographer, particularly if you gave them a great experience, laughter and fun, as the wedding photographer is definitely a big part of the wedding day. Guests love a happy photographer who is up for anything!

  10. Great to see that the industry average stats largely mimics what I see for my own business. In particular, great to see that a lot of other photographers are spending quality time on post-processing as I do. Advertising is getting increasingly expensive (especially Google AdWords) – I wonder if it has anything to do with relatively new wedding photographers competing, a bracket which I’m sure is growing fast (as decent kit is becoming more affordable). It would good to see how the “under 5 years” breaks down and how many are actually new under a year – these shouldn’t be in the same category as a 4-5 year business, which I would deem, on the contrary, quite experienced!

  11. Tom says:
    Posted March 22, 2017 at 9:20 PM | Permalink

    Hi Guys,
    Can I ask how much you are spending on advertising each months? Would be great to see this as the question was missed of the report!

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